Press Release of the Week: PodCamp WesternMass!
New Media ‘Unconference’ Comes to Western Mass.
PodCamp WesternMass Puts New Media in the Spotlight, March 28, 2009
HOLYOKE, Mass. – By now, we’ve all heard of iPods and podcasts. But what’s a PodCamp?
PodCamp is one example of an ‘unconference,’ or unorganized conference, at which participants choose the topics they’d like to discuss. It’s geared toward new media enthusiasts and professionals of all types, including bloggers, podcasters, YouTubers, social networkers, as well as the people who read, watch, and listen to them.
This month, PodCamp will come to Western Mass. for the first time. On Saturday, March 28 from 9 a.m. to 5 p.m., members of the marketing, business, design, technology, and music industries will gather on the second floor of the mixed-use, retrofitted mill building Open Square in Holyoke for an unconference that aims to promote education, innovation, and collaboration between technology and media professionals.
Morriss Partee, owner of EverythingCU.com in Holyoke and a coordinator of the event, said Western Mass. has a very active new and social media community, and as such is primed and ready for a successful PodCamp.
“We have a thriving community here of some truly amazing people,” he said. “This is a chance for Western Mass. bloggers, business people, artists, and academics to get together and make connections, and for everyone to learn how social media can enhance their business, cause, or organization.”
Additionally, co-coordinator Tish Grier, chief community officer of Placeblogger.com, said that the PodCamp concept is also well-suited to the region due to the myriad issues, especially economic concerns, that face the area and the entire country.
“It's easy to think that issues going on in the ‘big city’ don't have much of an impact on Western Mass. -- but those issues, like the loss of the daily newspaper, impact us as well," she said.
There is no agenda at an unconference, and the list of potential topics is virtually endless. However, sessions often include a ‘social media 101’ and an overview of current and emerging new media tools. Attendees are encouraged to bring laptops, power strips, and cameras, and can come and go as their schedules allow. The cost of the program is $20, attendance is limited to the first 60 people to register at http://podcampwesternmass.eventbrite.com.
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About PodCamp WesternMass
PodCamp WesternMass is a community-based ‘unconference’ modeled after a popular meeting concept in new media. The first PodCamp was held in September 2006 in Boston, and the trend is now spreading across the world due to the spreading preponderance of social media.
Forrester Research of Cambridge, Mass. predicts that spending on interactive technologies will grow to $61 billion by 2012, and that social media (podcasting, blogging, and services such as Twitter, flickr, Facebook, etc.) will drive emerging channels to $10.6 billion.
The event is designed for anyone interested in the online world to share ideas, hear from industry experts, and participate in discussions. New media marketing experts predict that businesses can thrive if they embrace social media and conversational marketing methodologies. To learn more or to register, visit the PodCamp WesternMass wiki at http://podcamp.pbwiki.com/PodCampWesternMass.
PodCamp WesternMass would like to thank Veritech Corp. of East Longmeadow for sponsoring the event space, GoNomad.com and the GoNomad Café for providing refreshments, and Atlas TC of Holyoke for providing wi-fi during the event.
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