iPhone craze causes multimedia producers to work on a Friday night

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posted Friday, 11 July 2008

An hour from now EST (6pm 7/11), my client Del Padre Digital (www.delpadre.com ) will be shooting new footage at the 'emergency request' of their partner, Proficient Audio/SpeakerCraft in Riverside Calif., for their new product MODE for iPhone.

The HD footage will be added to an existing advertisement originally created for the Touch, and pushed via Web channels. This 'emergency video shoot' is an interesting byproduct of today's hysteria.

Here's the existing spot and some product information. E-mail me for more info at jaclyncstevenson @ yahoo . com .

Reach Out and Touch
Home entertainment has become an essential element in most homes. In a world dominated by the media, the Internet, portable music, cell phones and instant access, we have grown to expect our entertainment to be at our fingertips whenever we reach for it. Your expectations are about to be fulfilled.

Now SpeakerCraft offers you a control option like no other. Imagine walking through the front door of your home, reaching into your pocket and having your iPhone® transform into a remote control that can access your home theater, multi-room audio system and every iPod® your family owns.

The intuitive interface operates just like other iPhone applications and requires little or no learning curve. Song information, artist names, genres and play lists from your home system are all displayed on the interactive touch screen which makes accessing your music as easy as using the iPod itself.